Wise Essentials has implemented its MAP policy to create a fair competitive marketplace for its retail and distribution partners as well as to protect Wise Essentials reputation and brand image.
Wise Essentials has made great efforts with science-backed research and development to create and manufacture a premium product that exceeds industry quality and production standards.
We sincerely value our relationship with you and recognize the tremendous value you add in selling and/or distributing Wise Essentials Products.
The Minimum Advertised Price (“MAP”) for Wise Essentials Product shall be no less than the price established. The MSRP and MAP for the Wise Essentials Products may be updated from time to time and all Resellers should check the Distributor Catalogue for current MSRPs.
Each advertisement in the media of a Wise Essentials Product that is less than the price described in MAP will be a violation of this MAP Policy. This MAP Policy applies to all advertisements of Wise Essentials Products in any and all media including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail newsletters, e-mail solicitations, internet or similar electronic media, television, radio, and public signage.
This MAP Policy is not applicable to any in-store advertising in a retail location that is displayed only in the store and not distributed to any customer. A retail location is defined as the physical place where end users can physically buy and take immediate delivery of Wise Essentials Products. This MAP Policy does not apply to products discontinued by Wise Essentials.
Pricing listed on an internet site is considered an “advertised price” and must adhere to this MAP Policy.